We believe healthcare is broken because it waits for you to break. We think you deserve a doctor who helps you build a stronger, longer life. So we put a complete medical practice right here in your club — where your doctor and trainer actually talk to each other. It’s called bēon.

Every person has the potential to live a vibrant, boundless life. Healthcare should be the catalyst for that potential, not just a safety net for sickness. You were made for more than just “not being sick.” You were made to bēon.

bēon was founded by Dr. Matti Palo, a board-certified orthopedic surgeon on a mission to make proactive, physician-led health accessible.

bēon is launching inside Genesis Health Clubs, one of the largest privately owned health club chains in the U.S. — 50+ locations and 400,000+ members across the Midwest and South. For Genesis members, it means seamless access to medical care where you already invest in your health.

“The only physician-led medical practice embedded inside a premier health club, offering primary care, longevity medicine, and advanced recovery under one roof.”